I began to hear talk of the early discounterscompanies like Ann & Hope, whose founder, Marty Chase,is generally considered the father of discounting. Spartan's and Mammoth Mart and Two Guys fromHarrison and Zayre and Arlan's were all starting up in the Northeast, and I remembered that lesson I'dlearned a long time ago in Newport with the panties selling in such huge volume when they were priced at$1.00, instead of $1.20. So I started running all over the country, studying the concept from the millstores in the East to California, where Sol Price started his Fed-Mart in 1955. For a while there I got to thinking that maybe I was just a genius at picking these items, they all did sowell. But I finally realized that because I was the chairman, and because they knew I'd be coming intotheir stores sooner or later, our associates would get at it on those items I chose and move those thingsright on out. I learned I had to be careful the time we promoted the Moon Pies. These gooeymarshmallow snacks, which are real popular in the South, were another one of my great items. I got onto them in Tennessee, where I ran into a department head, a woman who had been selling Moon Pies inan unbelievable way just by putting them out where folks would notice them. Well, I knew they weren'tbeing pushed across Wal-Mart because I hardly ever saw them around in the stores. So I took her idea,came back, got with the buyer, called the company, and said, "Hey, what if I make the Moon Pie myitem, ship it to all our stores, and sell it five for $1.00 instead of 23 cents apiece" They went for it andcame down in their price to 12 cents apiece. We charged 20 cents and sold 500,000 Moon Pies, or$100,000 worth, in one week. Company-wide, it was a real winner. The problem was everybody gotcarried away with my item and we shipped them to Wisconsin. Those people up there never heard ofMoon Pies before, and they weren't too interested in learning about them. It was the kind of mistake wehad to watch out for once we got so big. 超碰|曰本高清一本道无码av,2017伦理电影在线观看 "But if you ask Sam how's business, he's never satisfied. He says, 'Bernie, things are really lousy. Ourlines are too long at the cash registers. Our people aren't being helpful enough. I don't know what we'regonna do to get them motivated.' Then you ask some of these CEOs from other retail organizations whoyou know are on the verge of going out of business, and they brag and tell you how great everything is.  So, in fact, they could turn out a wide variety of merchandiseflannel shirts, candles, men's knit shirts,ladies'sweaters, bicycles, beach towels, film, videotapes, furniture, even toysat competitive prices. Wealso took a close look at our overseas buying practices and discovered a number of hidden costs, suchas having to own inventory from the time it leaves port on a ship. Using that data, we developed aformula which enabled us to make a true apples-to-apples cost comparison of buying somethingoverseas versus buying it at home. Now, if we can get within 5 percent of the same price and quality, wetake a smaller markup and go with the American product. As I said back when we lost that first lease in Newport, most setbacks can be turned into opportunities.